PIWHItE
Similarweb
Top 500 Fashion Websites Traffic Overview

In times of crisis, the CPS model gives way to solutions that sustain ROI and the role of affiliate marketing keeps growing.
Did it perform well enough during the challenging 2020?
Admitad Affiliate and SimilarWeb are here to report.
Key Takeaways
● Traffic across the top 500 global Fashion & Apparel eCommerce sites grew by 33% between Q1 2020 and Q1 2021.
● Most of the traffic has been brought by Social Media (Youtube, Facebook) and Coupon websites.
● Paid traffic remains one of the most important channels, as well as display advertising and affiliate marketing.

For charts and details, check out the full Inside AdTech report.
admitadheadshot-modified

“In 2021, we expect to see further growth in influencer marketing and social media traffic as well as sales across multiple industries, not just clothes and shoes. Multiple streaming platforms are implementing affiliate tools for content creators in order to increase revenue and discover new audiences.” 

Igor Gubin

EU Region Manager - Admitad Affiliate Network

Admitad Adtech Report

PerformanceIN, 2021